Digital & Advertising Portfolio
Atlanta Country Club Rebrand Project
I was tasked with redesigning a brand of my choosing. I chose Atlanta Country Club, a Marietta based golf and tennis community. I redesigned the logo using adobe illustrator and used InDesign to create the scorecard. I am happy about how this project turned out.
(May 2024)
Springs Cinema T-shirt Design
I was asked to design a t-shirt for a local movie theater. I was given lots of freedom, with the requirements being a gender neutral, summer design. I used Adobe Photoshop and Illustrator to create this design as well as the mockup. The shirt features the movie theater building, as well as a retro look with new fonts. I am very proud of this and cannot wait to see it on an actual shirt!
(June 2024)
Lee County Performing Arts Branding
I was commissioned to create a logo and branding kit for Lee County Performing Arts, a new non-profit organization benefiting the youth of Lee County, Alabama. I used Adobe Illustrator to create this logo suite.
(June 2024)
Poster Project
In my Graphic Communications class, I was given the assignment of choosing a large event and designing a poster, badge, and social posts/ads for the event. I chose The Peachtree Road Race, the largest 10k, which takes place in Atlanta on July 4th each year. I used a stock image of a peach by Allec Gomez, and created a solid vector that has a vintage feel. I also drew a graphic of the course map as a subtle touch to add to the race vibe. I created this poster on InDesign, but also used Illustrator and Photoship for some additional details.
(March 2024)
Lexis Sanitary Solutions Logo Commission
I was commissioned to redesign a logo for Lexis Sanitary Solutions, a cleaning company in Sandy Springs, GA. I used Adobe Illustrator to create this logo, incorporating elements chosen by the client. This logo is the first step of my work for this client. Next, I will be designing a website for the company.
(May 2024)
Olivia Bailey Photography Branding Kit
I was hired by a local photography company in Athens, GA to create a logo and branding kit including business cards and photo overlays. Using Adobe Illustrator, I created a logo with two variations and three color sets.
(March 2024)
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Podcast Cover Redesign Project
In my Graphic Communications class, I was given the assignment of choosing a podcast and redesigning its cover using Photoshop. I chose the podcast "The Big Picture", which focuses on everything related to movies and the film industry. I decided to make this podcast cover more modern, focusing mainly on typography and color, to relate more with the younger audience and their changing visual preferences.
(February 2024)
Personal Business Card
I used Adobe Illustrator to design a personal business card to promote my design services. It links to my portfolio right here and provides my contact information as well.
(March 2024)
Sticker Design
In my Graphic Communications class, I was given the assignment of designing a sticker of my choosing using InDesign. I created a sticker featuring my dog, Sybil. I freehanded a side profile of Sybil and used fun typography to add appeal.
(February 2024)
Goose Summer Tour Poster
I used Photoshop and Adobe Illustrator to design a personal poster for the Goose 2024 Summer Tour. I tried out photoshop effects to turn a photo into a stamp-like effect. I also played around with textures and masks.
(June 2024)
Grateful Dead Concert Screening Poster
For the local movie theater I work at called "The Springs Cinema and Taphouse", I was tasked with designing a poster to promote a specialty screening of the June 22, 1991 Grateful Dead performance. I used procreate to design this poster, and I took inspiration from Wes Wilson's 1966 Poster for"The Quick and the Dead," Grateful Dead, Quicksilver Messenger Service, New Tweedy Brothers, June 10 & 11.
(May 2023)
Anthropologie - Brand Marketing Internship Project
Recently, I flew to Philadelphia to interview for a Social Media position with Anthropologie in their Brand Marketing department. I was required to create "tears" for a new Fall 2024 marketing campaign. For my campaign called "Gather", I focused on the idea of a dinner party and a short story from The New Yorker that describes a dinner party as "comfortable chaos". With chic styles, pop-up dinner party events, influencer hosts, and warm-welcoming vibes, the campaign allows for Anthropologie's loyal customer-base to feel closer and more connected with the brand that makes them unique. I had a lot of fun with this project and such a great experience with the URBN team.
(December 2023)
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Nuuly Brand Reinvention - Creative Brief
In my Brand Storytelling course, I was tasked with forming a powerful and inspirational creative brief for a brand of my choosing. I chose the brand Nuuly and created a unique brief that sets the brand apart from the competition in a creative format, as well as strategizes a marketing goal for the company.
(November 2023)
Build a Better World - Brand Aid Poster
In my Brand Storytelling course, I was tasked with creating a new and unique campaign for a brand of my choosing to advocate for a current issue in the world that would build the brand, as well as build awareness for modern issues in today's world. I chose the brand LEGO and decided to partner with National Parks to not only advocate for the parks, but to also promote the creation of a Lego brick that does not use plastic. The goal of this campaign is to promote environmental awareness among children in a fun and exciting way that has never been done before.
(October 2023)
LeadAbroad Campaign
When I had the opportunity to study abroad in Barcelona, I took a Social Media Strategy and Analytics course in which I was tasked with creating a campaign for Lead Abroad to reach more students through their social media. I came up with a Campus Social Event Campaign, and these are the instagram graphics I created.
(July 2023)
DIPS: Retail Brand Conception
In my Brand Storytelling course, I was tasked with creating a mood board, brand experience, and brand mantra for my own retail brand idea. I came up with Dips, a social space that would serve dips and craft beer right in the heart of downtown Athens.
(October 2023)
Ad Redesign Assignment
For one of my classes, I was given the assignment of redesigning an outdated and ineffective advertisement. I selected the advertisement on the right for the surfboard company "The Ugly Noseriders". On the right (bottom image on mobile) is the image before I recreated it. On the left (top image on mobile) is my recreation of the ad using Photoshop to create a cleaner visual and focusing on elements such as typography, alignment, and imagery. This was my first ever assignment on Photoshop!
(April 2023)
Band Logo Commission: Alosé EP: "Last Call"
A local band reached out to me and asked me to create a logo for their indie band and to design an album cover for their first EP titles Last Call. I used Procreate and Photoshop to create a transparent PNG logo centered around typography, and I used a photograph taken by one of the band members that was requested to be featured on the cover.
(August 2023)