PRESENTATIONS
Anthropologie - “Gather” Brand Marketing Campaign
Developed a concept for an Anthropologie Fall marketing campaign centered around the idea of the dinner party and “comfortable chaos.” The campaign paired seasonal fashion with intimate pop-up dinner experiences, influencer hosts, and warm, editorial storytelling designed to strengthen the connection between the customer and the Anthropologie brand.
Created as part of the interview process for Anthropologie’s Brand Marketing team.
(December 2023)
Battle of the Brands: Kickit Pajamas
Developed the visual direction and final campaign presentation for Kickit Pajamas while serving as Art Director with Talking Dog Advertising Agency. The deck brought together a semester-long integrated campaign and was presented to agency leadership, the client, and industry professionals.
(April 2024)
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Nuuly Brand Reinvention - Creative Brief
In my Brand Storytelling course, I was tasked with forming a powerful and inspirational creative brief for a brand of my choosing. I chose the brand Nuuly and created a unique brief that sets the brand apart from the competition in a creative format, as well as strategizes a marketing goal for the company.
(November 2023)
Revolutionizing Running: The Story of ON
Created a visual brand storytelling presentation exploring On’s identity, positioning, growth, and mission to “ignite the human spirit through movement.” The presentation was designed to communicate the brand’s story through a cohesive combination of imagery, typography, and narrative.
(September 2023)
Fleetwood Mac: A Collection
Conceptualized a fashion collection inspired by the intersection of music, fandom, and licensing, using Fleetwood Mac as the foundation for the visual direction. Developed the collection concept and presentation through styling, imagery, color, and supporting brand elements.
(April 2023)
Activewear:
Why Lululemon Is the New Prada
Explored the rise of activewear and Lululemon’s evolving position within the fashion landscape, incorporating consumer behavior, sustainability, and cultural shifts following the pandemic into a visual trend presentation.
(February 2022)